Our framework

The Holistic Healthcare Innovation Model

By identifying the 3 key needs for each stakeholder, we created a model of 9 pillars of success we use to evaluate the suitability of healthcare solutions.

Venn diagram of patients, HCPs and payers. Each circle holds three numbered needs, and the circles overlap at 'Successful product'.

How it works

HHIM is a flexible framework that can be used at any stage of the innovation process, from problem definition to product launch, and helps product teams focus on the most important areas required to deliver valuable healthcare products and services.

For patients, healthcare products should be…
1. Empowering
  Does the product give patients the tools they need to take control of their health and stick with their treatment plan?
2. Relevant
  Does the product fit comfortably into patients’ lifestyles and satisfy their health condition’s needs?
3. Simple
  Is the product easy to use and understand?
For HCPs, healthcare products need to be…
1. Efficient
  Does the product fit into healthcare professionals’ workflows and does it save them time?
2. Effective
  Does the product give healthcare professionals the information they need to make informed decisions about their patients and improve outcomes?
3. Reimbursable
  Can healthcare professionals get reimbursed for using the product?
For payers & providers, healthcare solutions need to be…
1. Clinically effective
  Does the product improve patients’ quality of life, delay disease progression and/or reduce comorbidities?
2. Cost-effective
  Does the product save money for the payer by reducing or eliminating the need for other costly interventions?
3. Transformative
  Does the product provide payers with the information they need to make informed decisions about coverage and reimbursement?

By considering the above key needs at every stage of development we can help you deliver successful healthcare products and services.

Ways to work with us

Our end-to-end design and development services help product teams minimise risk and deliver great products at speed.

Customer needs analysis
- Understand what customers want and need.
- Improve your products, services, marketing, and overall strategy.
- Companies that make these changes improve their products’ chances of success.
Competitor landscape analysis
- Make informed decisions about your product’s development.
- Help your teams understand competitors’ products, pricing, and marketing strategies.
- Gain insights into overall market trends.
Iterative product development
- An agile process where our research, design and development teams work closely together to continually improve your product’s user experience.
- Depending on your launch date, your concept runs through rounds of design improvement, prototyping and user testing.
Real-tech prototyping
- Our rapid prototyping process lets us visualise and test your product iteratively, gaining feedback and validation from users, stakeholders and designers.
- It improves the quality of your product by testing its riskiest assumptions early.
Product accelerator
- Take your product to the next level by developing its true value proposition.
- Grow your concept to its full potential through our iterative, user-centred research and development process.
User testing
- The rigorous process we use to test product concepts, functions and applications.
- Design researchers and human factors specialists review the stimulus with real users in neutral, unbiased and realistic conditions.
UX audit
- Gain the data you need to understand where your product falls short and how to improve it.
- Proven research methods analyse user behaviour so you can make data-driven decisions about your product’s future.
Product market fit
- Confirm that enough users are willing to pay for your product before launch.
- With our strategic research, advertising and marketing expertise, customers are waiting on launch day.